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A potential customer phones up your business to speak to a salesperson. The receptionist says he’s not in.
“Can he call you back?” she inquires.
“No, he can’t actually,” replies the customer. “What’s his e-mail address? I’ll just send him the specifics of what I want and he can ship them out to me.”
“Um, he doesn’t have e-mail,” says the receptionist, sheepishly.
“He doesn’t have e-mail?” says the now non-customer, aghast. “Well, I just don’t have time to play phone tag. I see your competitor’s name here in the phone book. I’ll just give them a call.”
If you’re working in a world without e-mail, you might just be the only one. That means you are missing out in a very big way on an entire system of communication, and a whole lot of business.
E-mail software can organize and notify you of every in-coming electronic message. You can communicate with people from around the world without the added costs of long-distance phoning and the big time gaps of regular mail. Very few people in the modern business world are unconnected. E-mail software puts you in the loop. If you don’t have it already, what are you waiting for? Connect up and get online with e-mail software.
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